4.7x ROAS and 92% Qualified Applicants With a Premium Application Funnel
StrategyVault Consulting needed a funnel that attracted C-level decision makers — not tire-kickers. We designed an application-based sales funnel that pre-qualified leads and delivered a 4.7x return on ad spend.
Project Preview
Client Overview
About StrategyVault Consulting
StrategyVault Consulting is a boutique management consultancy serving mid-market CEOs and founders. They offer high-ticket strategy engagements starting at $15K but struggled to attract qualified leads through their generic website.
What They Sell
High-ticket management consulting engagements ($15K–$50K)
Who They Serve
Mid-market CEOs, founders, and executive leadership teams
Funnel Needed
An application-based sales funnel to attract and pre-qualify enterprise-level prospects
The Challenge
What Wasn't Working
Website attracted low-quality leads — most inquiries were from startups with no budget
No qualification process before sales calls, wasting 60% of the team's time
Generic contact form didn't communicate the premium nature of the service
Competitors were using sophisticated funnels while StrategyVault relied on word-of-mouth
No retargeting or follow-up system for warm prospects who didn't convert immediately
Our Approach
The Funnel Strategy
Designed an authority-first landing page with case study highlights and thought leadership
Built a multi-step application form that qualified prospects by revenue, team size, and timeline
Created a video sales letter (VSL) page to communicate value before the application
Added an automated scoring system to prioritize high-value applicants
Implemented a nurture email sequence for prospects who started but didn't complete the application
Funnel Architecture
The Conversion Flow
LinkedIn / Google Ad
Targeted C-suite campaigns
Authority Page
Case studies + thought leadership
VSL Page
Video explaining methodology
Application Form
Multi-step qualifying questions
Call Booking
Calendar for qualified applicants
Nurture Sequence
Follow-up for incomplete apps
Design Decisions
Visual Design Approach
Executive-grade design with a muted color palette and strong typography hierarchy
Dark containers with violet and blue gradient accents for sophistication
Authority indicators: published articles, speaking engagements, and client logos above the fold
Application form styled as an exclusive intake process, not a generic lead form
Responsive design optimized for both desktop (LinkedIn traffic) and mobile
Deliverables
Pages Delivered
Conversion Optimization
CRO Decisions That Moved the Needle
Authority-First Positioning
Led with case studies and thought leadership instead of selling directly. Built trust before asking for the application.
Multi-Step Qualification
5-step application with progressive disclosure. Each step increased commitment and filtered unqualified prospects.
Automated Lead Scoring
Responses scored automatically — high-value applicants got priority booking slots within 24 hours.
Incomplete App Recovery
Automated email sequence recovered 23% of abandoned applications within 48 hours.
Transformation
Before vs After
Generic contact form with unqualified leads
Multi-step application with 92% qualified rate
60% of sales time wasted on unfit prospects
Only pre-qualified applicants reach sales team
No video content in the funnel
VSL page with 67% watch-through rate
No lead scoring or prioritization
Automated scoring with priority booking
2.1x ROAS on ad spend
4.7x ROAS — 124% improvement
Outcomes
Final Results
"SkyByte understood our market perfectly. The application funnel they built doesn't just generate leads — it generates the right leads. Our sales team now spends 100% of their time with serious prospects. Game changer."
David Hargrove
Managing Partner, StrategyVault Consulting
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